HOOMAN ABBASI
Product Design Lead
Design Strategy | Problem Solving | Design Processes
Design Leader with over 10 years of experience, specializing in creating user experiences for E-commerce, Fintech, and B2B SaaS products. Skilled in design strategy, product design and development process cycle, and data-driven solutions.
WORK EXPERIENCE (+10 YEARS)
August 2022, Present
Built and directed the design vertical, planning for the growth of the Product Design team, from 2 to 8 individuals.
Increased product’s consistency by 50%, through building and expanding a design system for the responsive web and mobile screens, focused on scalability.
Decreased development rework by 30%, by establishing a cross-functional UX audit process that lowered the average post-released UX issues from 14 to 3, with the collaboration of stakeholders in Product and Engineering.
Embedded data-driven, user-centric design strategy, through designing a qualitative and quantitative research and usability testing framework that articulated design decisions transparently.
July 2020, July 2022
Expanded the Product Design team from 3 to 12, and managed up to 10 projects from clients in different time zones simultaneously, with average project duration of 9 months.
Heightened the cross-functional engagement by 20%, through shaping a stakeholder management matrix for the design teams, promoting feedback talks with developers, product managers, and cross-functional teams.
Spearheaded the merger of 4 physical shopping malls into an online marketplace, in a responsive web channel, and native mobile apps for Android and iOS users, that saw 2,000,000 user acquisition, with CSAT of 3.7 out of 5, in a span of 1 year.
May 2018, June 2020
Hightented retention rate by 30% of the payment app, through leading an initiative to enhance the design of the app’s home page, resulting in a 1,000,000 user base increase.
Increased team productivity by 30%, in the remote work set-up during COVID-19, through establishing a visual collaborative design process in Figma.
Amplified customer satisfaction by 20% for the Buy Now Pay Later (BNPL) experience in the Marketplace’s checkout, through leading qualitative and quantitative research.
July 2015, April 2018
Boosted the speed of purchasing mobile data and top-ups by 70%, by introducing shortcuts based on users' behavior. The initiative increased the average MRR of the mobile app by 40% in 3 months.
Elevated engagement and accessibility by 30%, among 3 distinctive products, by designing a single-sign-on (SSO) experience.
March 2013, Jun 2015
Co-founded and designed the first Persian online university assessment SaaS product, which reduced the average student evaluation time by 70% and magnified processor-student communication efficiency by 200%.`